1. Facebook-bound, one is eager to say anything, mainly in order to be seen, to boast an audience - any audience. Thus the more 'connected', the best.
2. Attitude book adopters, before connection, need reflection. Aplause (read 'clicks' whatever they are called) is not a goal.
3. Facebook is about taking parties - who is for, who is against. Decision and affiliation is rushy, emotional, and facts are distorted. Ego pushes toward overexposure and at the same time blocks impartiality and sensible analysis.
4. Attitude book is about unveiling. It is about discussing what is NOT being twitted frenetically - what matters most never is.
5. Facebook is meant to be a proof one is big. Attitude book is meant to be a warn many are lacking a deal of human growth.
Machado de Assis, the greatest Brazilian writer ever, described the attitude required here, which is absent in the facebook:
THE MINDFUL READER has four stomachs in the brain, and through them acts and facts are processed and reprocessed until that reader realizes the truth that had been - or seemed to have been - hidden.
Machado de Assis, in Esaú e Jacó, chapter 55
Books by Machado de Assis - the greatest Brazilian writer ever - translated into english: Philosopher or Dog?(Quincas Borba), Dom Casmurro, The Posthumous Memoirs of Brás Cubas, Epitaph of a Small Winner.
