Why the BBB would boycott the magazine if the edition is going to be normally available in a few days from now?

The title is the question in yesterday post I promised to answer today.

The boycott - detailed in the other text also posted today - achieves two awful things in terms of responding to the magazine's criticism:

1) imposes losses - a late edition is one that sells less. The later the worse.
2) minimizes exposition by preventing the availability of the edition when the subject is boilling at the internet.

See on the magazine page (economist.com) the number of comments about "Brazil's fall"article each day. Despite the so high number of comments, for the last days comments were scant, if not absent at all. The edition will thus hit the stands after the debate has died out.

 BBB stands for big Brazilian boss, i.e., Dilma Rousseff